Urumqi, China Daily, September 30 (Reporter Mao Weihua, Intern Ma Xueqin) — On September 29, the Department of Culture and Tourism of the Xinjiang Uygur Autonomous Region (hereinafter referred to as the “Autonomous Region Department of Culture and Tourism”) held a media briefing on the distribution of cultural and tourism vouchers for 2026. According to the briefing, Xinjiang will invest 2 million yuan, and starting from 11:00 on October 1, cultural and tourism vouchers will be distributed through the “Travel Xinjiang One Code Tour” WeChat mini-program to help activate the cultural and tourism market during the National Day holiday, with subsidies covering 15 5A-level scenic spots across Xinjiang (excluding the Corps).

This round of consumption vouchers is set at three denominations: 20 yuan, 50 yuan, and 80 yuan. They are distributed in batches every three days, and each voucher is valid for three days from the date of receipt. Unused vouchers will automatically return to the fund pool for redistribution. The activity ends when the total quota is exhausted. Tourists can use the vouchers to offset costs for scenic spot tickets, shuttle buses, self-driving tickets, and more, covering well-known 5A-level scenic spots such as Tianshan Tianchi, Kanas, and Turpan Grape Valley. By filling out the survey in the activity section, an additional 20-yuan voucher can be obtained, limited to one per person.

Photo shows: On-site of the 2026 Autonomous Region Department of Culture and Tourism Cultural and Tourism Consumption Vouchers Distribution Media Briefing (Photo provided by the Promotion Office of the Department of Culture and Tourism of the Autonomous Region)

During the media Q&A session, our reporter asked whether a specific funding quota was set for individual 5A-level scenic spots out of the 15. Jin Baoshi, Director of the Industry Development Department of the Autonomous Region's Culture and Tourism Department, responded that the subsidy funds are managed through a unified fund pool and no targeted matching funds are set for individual scenic spots. The discounts are applied based on the tourists' chosen scenic spots, and the system automatically redeems the voucher amounts during the payment process.

The meeting introduced the distribution of cultural and tourism consumption vouchers. On one hand, it aims to benefit the people, allowing local residents and tourists from other places to enjoy advantages in visiting scenic spots, hotel stays, cultural performances, and purchases of characteristic cultural and creative products. On the other hand, it leverages subsidy funds to release consumption potential during the Golden Week, prosper the holiday cultural and tourism market, promote the integration of 'culture and tourism + various industries,' and transform cultural and tourism resources into consumption advantages. The consumption voucher activity will continue until December, adhering to the cooperation between government and enterprises, balancing universality and precision, ensuring fund security, and allowing policy dividends to directly reach consumers and business operators.

The briefing will clarify the rules for using consumption vouchers: tourists who have already redeemed and used the vouchers can continue to receive vouchers when the next round is launched; if an order is refunded within the validity period of the voucher, the voucher amount can be refunded and restored to the original method of use. If the refund occurs after the expiration, the voucher amount will be returned to the fund pool for reissuance.

Subsequent distribution schedules of consumption vouchers and usage rules will continue to be released to the public through the official platforms 'Travel Xinjiang' and 'Xinjiang is a Good Place', to facilitate travel planning for a wide range of tourists.